Active Campaign VS Simple Fast Funnels

When it comes to choosing how you market to your customers, it’s important to find the right software for your business.

If you’re handling your email marketing in house especially, you need something that is smooth, simple and has clear data so you can see how your customers respond and optimize your email automation process accordingly.

Right now we’re going to break down the pros and cons of Active Campaign VS Simple Fast Funnels email marketing when it comes to their features and capabilities.

Multi Channel Communication:

Active Campaign allows you to email and text your customers, both essential in today’s business world of course, but the hang-up on their texting service is that it’s only one way. Customers can’t respond to you on the platform, which is a bummer if you’re trying to create engagement.

Simple Fast Funnels has what’s called unified messaging. It’s a new option that allows you to email, text, call, media message, chat or Facebook message and all communication channels are shown in one location for this customer. The great part about unified messaging is, you can respond to the customer anywhere they choose and all communications are kept tidy for all staff to see. This saves time and prevents overlaps in customer service. Every form of communication is 2 way, so your customers are never responding and left hanging. It’s important to note here, you can even automate your text responses to make life easier.

Automation:

The more your business grows, the more important automation becomes. Let’s discuss the differences between Active Campaign and Simple Fast Funnels.

With Active Campaign you can set up timed email series, and build a cool automated email list or send broadcasts, when it comes to automating the email series, there’s no shortage of cool options.

Simple Fast Funnels is changing the game when it comes to automating… Everything… Once you build your funnel, it can automatically capture your leads, connect them straight to Facebook, texts, emails etc, and based on their responses if you choose you can do voicemail drops, automated text messages and responses, allow them to schedule calls with you and let the system do all the work until you’re ready to speak with them in person, or even take them straight through to purchase.

2-Way SMS Capabilities:

Active campaign can not send 2-way texts…. A bit of a bummer… because what if you miss messages from customers that want to respond to you?

With Simple Fast Funnels, you can still send a text that looks like no response is needed or necessary, but you can also send a text that requires a response… this can really increase your engagement and be used to start conversations between you and your clients if you choose… I mean don’t you think you should have options?

User-Friendliness:

Active Campaign is decently user friendly, we can’t lie, there are platforms out there that are very difficult to run without a substantial tech knowledge base… but Active Campaign is a nice change of pace for small businesses.

Simple Fast Funnels is very comparable to active campaign in this regard. The tabs and functions are easy to find and you can navigate throughout the platform without trouble.

24/7 Customer Service:

Active campaign has decent customer service for sure, again, we’re not arguing that.

Simple Fast Funnels on the other hand has stunning customer service. With chat available 24/7 and tons of other options during business hours, Simple Fast Funnels has world class customer service and done for you options when it comes to building your funnels. You can get their help for DIY or hire their team to do it for you. Things have never been EASIER.