Landing Page

For starters, let’s be clear about what a “landing page” is. A landing page is a website page designed to generate leads or sales in some way.

People find a landing page by typing something into google and clicking on an ad that’s related to their search, or reading something online in a blog, social media source or other campaign to bring them to a page to cause a particular action.

Landing Pages are typically designed for lead capture. In today’s marketing world, sales don’t usually happen when a potential customer is shown an “offer” for purchase on their first visit… Unless you’re amazon or you have some serious weight and trust to throw around. For most of us, it’s more of a long-term game, starting with a landing page.

When a customer visits your landing page for the first time, the goal is typically to acquire their contact information for something valuable they’re interested in. For example… If you’re selling a service to teach people how to grow long silky hair… you don’t offer them the sale right away. You may start with a hair quiz… they can answer questions about their hair texture, style preferences, length goals etc. After completing the quiz, they could enter their email to get the top 20 ways to achieve the results they are after via email…

Of course the exact product, lead capture method etc are up to you, but the idea is… reel them in with some cool info, enticing, fun, engaging and valuable. Then… Once you have their contact information, you move on to the next step.
Engage your customer with more great information, hair tips and such… give them enough information and advice to trust you, but be careful not to solve their real problem. Money is made by solving problems, so take care not to do it for free.
To get the “sale”, whether it be a hair tutorial course, a supplement for growth or a special shampoo… you nurture them, show them reviews and get them thinking about the problem you’re about to solve for them so they’re eager to purchase.

In theory this all sounds fairly simple, but in every market, there are things that build trust and things that can put off potential customers.

The best service for creating landing pages, testing them and nurturing your customer from cold click to buying customer and repeat purchaser is Simple Fast Funnels.

A new service that allows you to build and test landing pages on the fly with no developer knowledge needed, generate quizzes and surveys, acquire lead info, email, sms and call clients, let them purchase with you, follow up with them and even host entire membership earns and video courses all in one neat platform with perfect data tracking and analytics all for under $100/month.

Things that used to be complicated in business can now be simple, things that used to be expensive are now outrageously reasonable and if you need a service that not only builds landing pages but nurtures your clients through the entire sales process and you want to do it on a budget, try the free trial for 14 days at Simplefastfunels.com