Google & YouTube Ads Experts

Rachel Hohlweg

specialize in

Google Ads strategy & Competitor Analysis

Zeeshan Ali

specialize in

Campaign management &

Performance optimization.

Unlock full control over your ad spend and scale your business with a certified Google Ads pro having 25 years of Experience combined who knows the drill.

  • Google Search, Display, Video & Performance Max Campaigns

  • Keyword Research & Competitor Analysis

  • Budget Optimization & Bid Strategy

  • Conversion Tracking (GA4, Tag Manager, Merchant Center)

  • YouTube Ads & Funnel Campaigns

  • Audience Segmentation & Remarketing

  • Ad Copywriting & Creative Collaboration

  • Performance Reporting & Strategy Presentation

Amount Spent: $184.2k

Revenue Generated: $803k

How it Works

DAY 1

Foundation & Tracking

This day decides whether Google Ads works or wastes money.

  • Finalize campaign goal (sales, leads, calls, etc.)

  • Understand product/service, pricing, margins, AOV

  • Define target audience and buying intent

  • Set up conversion tracking (GA4, Google Tag, enhanced conversions)

  • Link GA4, Google Ads, Merchant Center, YouTube

  • Verify conversions are firing correctly

  • Set up basic remarketing audiences

  • Check website speed and mobile usability

DAY 2

Research & Strategy

This is where smart decisions are made.

  • Keyword research using Keyword Planner

  • Group keywords by intent (not just product names)

  • Competitor research (ads, offers, landing pages)

  • Decide campaign types (Search, PMax, Shopping, YouTube)

  • Define bidding strategy for each campaign

  • Plan campaign structure (brand, non-brand, competitors)

  • Draft negative keyword seed list

  • Map keywords to landing pages

DAY 3

Campaign Build

Now we build, clean and controlled.

  • Create campaigns and ad groups

  • Write ad copies aligned with intent

  • Add all ad extensions (sitelinks, callouts, snippets)

  • Upload product feed or assets if applicable

  • Set locations, languages, budgets, schedules

  • Add initial negative keywords

  • Configure audiences and exclusions

  • Double-check tracking inside campaigns

DAY 4

Launch, Monitor & Optimize

This is where most people get lazy.

  • Launch campaigns

  • Monitor spend vs conversions closely

  • Review search terms and placements

  • Pause irrelevant keywords or ads early

  • Adjust bids if needed

  • Check CTR, CPC, conversion rate

  • Improve ads with low engagement

  • Set optimization routine (daily + weekly checklist)

Google Ads Campaign Performance

GoHighlevel Affiliate (July 2021 – Nov 2025)

Total Clicks: 47700

Total Conversions: 192

Average CPC: $0.38

Total Cost: $18.2k

Revenue: $313k

Celebrate Dental & Braces (July 2024 – Nov 2025)

Total Clicks: 73.4K

Total Cost: $55,700

Average Cost per Conversion: $14.41

Total Conversions: 3,870

Rachel's Tea (Sept 2019 – Nov 2025)

Total Clicks: 92,500

Total Conversions: 13,800

Average CPC: $0.79

Total Cost: $73,200

Label Supply Mart (Nov 2022 – Nov 2025)

Total Clicks: 19.600

Total Conversions: 380

Average CPC: $0.77

Total Cost: $15,100

IV Nutrition (Nov 2024 – Nov 2025)

Total Clicks: 5.91K

Total Cost: $22,000

Average Cost per Conversion: $79.36

Total Conversions: 278