The Role of A/B Testing in Simple Fast Funnel Optimization

A/B testing is the only way to take 99% of the guesswork out of what improves or hurts your landing page performance. Using this one simple tool to improve your site and track it’s side by side results can help you improve your graphics, content, videos and subsequently get more sales, leads and income.

A/B testing or split testing is a massive part of optimizing your landing pages and overall funnels. It’s important to remember, simply changing something on your funnel, does give you data and it could show improvement or decline however, you may not think about all the other factors that play into optimizing your Simple Fast Funnels. There are some very important reasons to use the A/B testing instead of simply making changes.

A/B testing allows your current landing page to be cloned into a variation of the same page with one change (you can do more than one, I just don’t recommend it) being the only variable. This means we alternate between two pages side by side, on the same day back and forth with the same ads and traffic.

When you have an idea you’d like to test...

When you have an idea you’d like to test… big or small… on your funnel… it’s essential to test only one factor at a time on your page. Let’s say you change button color and you add some cool new copy… and sales improve. “YAY!” right? WRONG. You don’t have any way to be certain the button color didn’t harm sales and the content increased it but counteracted it and you could have done better… OR the other way around… the sales drop and you attribute it to bad copy but the button color was turning people off for some reason.

Always watch data from one change at a time…

Now here’s where the role of A/B testing in simple fast funnel optimization comes into play…

Sales or lead capture rates on every funnel and landing page change slightly day by day, you know this. Ads may perform better one day and worse the next… or perhaps your clientele is more B2B and your sales tend to be slower on the weekends… Or… there’s some big news happening in your country and folks are distracted and they don’t purchase for a few days… you get the point.

This feature is not included in most platforms and where it is, it’s often glitchy. Linked up with our rock star analytics, this tool alone will help you grow your business. Pretty cool right?

If you haven’t yet created an account with simplefastfunnels.com go ahead and try it 14 days for free to see what you think!