The General Contractor’s Guide For A Constant Stream of New Jobs in an uncertain economy.

5 steps to work smart, not hard.

This guide will have new clients constantly contacting you instead of the other guys in your area.

In a strange and shifting economy, it’s becoming more essential than every in the contractor field to make sure you have a way to bring new clients through your door so you can keep a constant flow of income for yourself and your team.

There’s still a ton of work available, but how do you help these clients find you and choose you over the other guys every time? That’s exactly what we’re going to show you in this guide.

This guide will take about 10 minutes of your time to get you ready to automate your endless stream of clients in your area calling you for with work. The method is 100% free, and it’s important to note that some of the steps may be a tad out of your normal routine or comfort zone. Keep an open mind because this is going to free up more of your time and get more money through your door on a recurring and ongoing basis.

At the end of the guide if you like the idea but are uncertain how to implement the process we’re discussing on your own, we can always work together to get you off the ground, so get cozy and let’s dive into the guide.

Table of Contents:

Why this method is being posted at no cost
Where are homeowners/future home owners finding their contractors now?
What you didn’t even realize you’re doing wrong
What customers NEED to see to make their choice simple
5 step method to getting off the ground
What results you can expect after completion
Run with it on your own, OR let us help

Why this method is being posted at no cost

Let me begin by saying I’m a blunt direct person so expect this to all be straight forward and upfront as you read. My name is Rachel Hohlweg and I’ve been in the online marketing and business optimization space for over a decade.

When it comes to online presence for businesses, I’ve seen it all and done it all. I’ve grown my own companies and helped countless others grow their companies. I’ve sold multi millions in products and services for myself and others. So when it came time for me to build a home of my very own (yay!) I thought I’d go online and have endless options to choose from, portfolios to look at and get my pick of the litter for a contractor.

What a raging damn disappointment that was. I was digging through pitiful websites, poorly reviewed google business profiles, word of mouth from locals… but I realized very quickly that the contractor industry is great at their jobs when they have a client in hand, but clients that WANT to find you… CAN’T! And if they happen across you in one way or another, they cant see clearly the type of work you do and what you’re capable of.

This is a massive time waste not only for YOU but for your potential clients.

Because I had such a hard time, I developed a method for contractors to be seen, show off their work and generate automated calls from clients that are already prequalified and like your work. Streamlined, Simple and inexpensive. It’s not rocket science and this is going to make your life sooooo much simpler while generating leads

It’s free because I’m passionate about the field, and it married perfectly to my skillset of helping businesses grow, so whether you want my help moving forward or you grab the bull by the horns and do it on your own, this is going to bring you more income.

Where are homeowners/future homeowners finding their contractors now?

So this is crazy, but most people when they want to find someone to do a job locally hit a few sources… google, Facebook, Angies list, home advisor… but in most areas, that shows you only a few contractors. There’e no way to see a list of who’s available, their ratings, and their finished work photos or before and after remodel photos.

In today’s world people with higher incomes (which is exactly who you want to work for) expect to be able to hit google or Facebook and find you. But guess what, they’r not finding you online. They’re left to ask friends, family and neighbors if they have heard of anyone or used anyone decent.

This is why its essential for you to come up online and have a presence that high functioning high budget clients can easily find!

A word of mouth review is still a great way to do business, but it’s not enough and as the economy shifts its certainly not dependable or consistent. Customers WANT to find you this way, and you don’t need any tech knowledge to make this happen.

What you didn’t even realize you were doing wrong

If you’re in the contracting field, you have jobs you’ve done, beautiful jobs either new construction and or remodels. Now it’s time to think like a customer, which may be a bit out of your comfort zone but this will make sense.

Customers are either:

Not finding you at all, or not on a dependable basis because you’re not in front of them when they search or ask around.

Not seeing the information they need to call you and make you “THE ONE” they want to work with.

These two factors alone are the difference between a business that grows as fast as you can or want to handle, or a business that leaves you in feast or famine scraping by mode digging about for jobs and leads.

More food for thought here is that the higher in demand you are, the more you can charge and the longer clients will be willing to wait to let you be the builder they choose.

There have been great economic times these past few years for building, but the pool is starting to dry up a bit and it’s essential to stay ahead of the curve to capture the business even in the slower times!

Answering these questions for customers before they call you will prequalify all your leads. This means, by the time a potential client calls you, all these questions are answered and they’re ready to move forward and you don’t need to “sell them”.

Do you offer new construction builds, remodels or both?

What styles of homes are you comfortable with? Big custom builds for example?

Do they need a certain type of home design or blueprint for your crew?

If they don’t have a designer/architect do you have someone you suggest?

What’s the average build time expectancy?

Do you handle all the building permits?

What’s your fee and how is that calculated?

Is there any warranty you offer on your craftsmanship?

What do your before and after photos look like?

What areas do you service so I can make sure my home is in the right location before calling?

A simple website and FB page are negligible in cost but will prequalify all your potential leads and provide all this information prior to the client calling you so you know they’re a good fit from jump. Easy peasy. We just need to show the customer what they need to feel comfortable and know you’re the person for the job!

This just needs to be set up one time! You can always add new photos of good work you’ve done lately to keep things fresh as well!

5 step method to getting off the ground

Now you have an idea of what your clients want to see, so how to give it to them and get in front of them in 5 steps.

Answer the list of questions above. To frame your website this information will be essential to open the gates to qualified leads and calls coming your way. If you’re not much of a writer or need help, again don’t panic, we have helpful resources, but you’ll still need to answer the questions clients will be wondering about when they find you.

Collect as many photos of your work as possible.

Finished homes, finished projects and before and after photos of anything possible that highlights your style and abilities. Pictures go a LONG way in building client confidence and trust. Let’s show them what you can DO! Photos are one of the biggest keys to success and if you didn’t take any of your homes, go back to prior clients and get some or have them send them to you!

Make sure you have a business Google account, Facebook page, Instagram page and website.

These 4 platforms are where you want to start. If you have old accounts on these platforms just make sure everything is up to date and you have login access. Add pics of anything that looks great that will attract clients when they see it.

Constructing a clear website. This is where things get a little more techy but essential for growth and consistency. Nearly everyone sucks at this, which is why you’re about to be the best in your area at what you do. Below Im going to list the options for where to put your website that have these features to help grow and automate your lead acquisition.

Constructing a clear website

A booking calendar where clients can schedule appointments with you for in person or online meetings.

Email reminders and follow ups for your customers to send information to you.

Text reminders of when work will be happening

Send invoices customers can pay online

Send email followups automatically if a customer doesn’t schedule right away

These features will build confidence in you and your company and remember, no crazy tech knowledge required!

Pick a day every 1-2 weeks to post updates and have your happy clients leave reviews for you on Google AND Facebook.

Google LOVES active accounts and this will only take you about 10 minutes each time to post a new photo, a promotion or whatever is on your mind or new at your company. It will help naturally boost your rankings and drive more visibility when people are searching for contractors in your area.

at results you can expect after completion

These steps will take a couple weeks for you to complete, probably faster if you choose to get a little help. Once finished, you’ll start appearing when customers are searching in your area! So very simple when things are updated, reviews are fresh, clients see traction and you’ll get a boost in visibility because you’re keeping up with your accounts.

The more time these account have to “season” the stronger your sales will become, the more credibility you’ll have, the more reviews and testimonials you’ll have and you’ll start to become the local giant in the market.

Being seen and having people find you and truly SEE what you can do and what you bring to the table is the key contractors are missing. You need to appear on search terms, you need to be visible, you need to be easy to find. It’s just that simple.

Run with it on your own, OR let us help

I hope at this point you’re ready to take your company to the next level and crush your competition.

The world is moving online and if you’re not ready, you’re going to miss the boat. So you’ve got 2 options right now… If you’re comfortable online, you can do this stuff 100% free. And there are some great do it yourself website platforms out there with great features that you can jump on. Rock and roll baby.

If you’re busy and not interested in the tech side of things, here’s what working with me looks like:

You send me the answers to the questions we discussed and the photos of your work and we build this thing for you so you never skip a beat. We use simplefastfunnels.com where we build your site, migrate your website URL, link up your social accounts, set up your calendar etc during a 2 week free trial.

After the 2 weeks, you’re up and running and you’re happy, it’s $97/month to keep all that cool stuff up and running forever. You can cancel any time, no rules or obligations.

Our goal is only that you succeed. Simple. Honest. To the point.

If you use us, you won’t loose money, you’ll just get things rolling faster.