CRM - Customer Relationship Management

Customer Relationship Management

Contact management is the core function of any Customer Relationship Management system. The purpose of a Customer Relationship Management system is to store and manage all data for every kind of contact, from leads to business partners. You might be thinking, “Ok, this sounds kind of like a spreadsheet. What does a Customer Relationship Management system do that a spreadsheet can’t?” A spreadsheet is great if you have under 100 contacts or you’re tracking only static info like name, email address, phone number, company name, website, etc. A spreadsheet can’t compete with a Customer Relationship Management system in tracking more complex, dynamic data like what emails a contact has opened, what pages they’ve visited on your website, or their last purchase date. Your Customer Relationship Management software like Simple Fast Funnels is always updating automatically as your leads and customers take actions, while data in a spreadsheet becomes stale the second you stop manually adding to it.

The best Customer Relationship Management software like Simple Fast Funnels shows, at a glance, how hot or cold a lead really is with lead scoring. Based on rules you set, points are added to a lead record for important actions your lead takes (like submitting a form or clicking a link) so your sales team can identify the hottest leads to focus on. Lead scoring is next to impossible without a Customer Relationship Management system.

A Customer Relationship Management platform amplifies your sales and marketing, without building huge teams or blowing your advertising budget. If your Customer Relationship Management system is coupled with sales and marketing automation (like Simple Fast Funnels), you can create a sales and marketing engine that takes sales to a whole new level.

Your Customer Relationship Management system can also prioritize outreach to customers. Records with approaching contract renewal dates and customers who are likely to be interested in a new product can be flagged for sales team follow-up.

Amazing follow-up (and more sales) is made possible with a Customer Relationship Management tool. By automating follow-up with leads and clients, you no longer have to manage sticky notes on your desk or copy and paste the same email to every new lead. Your system initiates follow-up at the right times, creating a consistent customer journey and converting more leads into clients.

With data consolidated in a Customer Relationship Management system, it’s possible to analyze patterns and find insights that lead to greater profitability. For example, a business can evaluate what characteristics are common in their ideal customers with the largest lifetime value. This allows you to spend your advertising dollars more efficiently and prevent budget going to leads that likely won’t be interested in your product or service.

Insights from your data can also help you increase revenue. For example, if you identify common purchase combinations, you can create packages or bundles to increase sales. Similarly, your data can tell you when customers are most likely to repurchase. You can plan follow-ups and offers to align with likely repurchase timing.

The best way to fully understand how to use Customer Relationship Management software to organize and grow your business is to use one. Try Simple Fast Funnels Customer Relationship Management system and sales and marketing automation software for free in a 14-day free trial. Come test and try out all these features of Simple Fast Funnels today at simplefastfunnels.com. You have nothing to lose and business to grow!